This tourism campaign project was designed to attract visitors to a randomly assigned location—in my case, Savannah, Georgia. While many associate tourism with bright and vibrant visuals, I took a different approach by highlighting the city’s lesser-known spooky and mysterious side. Using a palette of grim, moody colors, I created an eerie and atmospheric tone that reflects Savannah’s haunted history and ghost-filled charm. The goal was to catch people off guard with something unexpected—tourism through storytelling, mood, and emotion. I incorporated bold typography, foggy imagery, and layered textures to build a cohesive visual identity that invites curiosity. The campaign included poster designs, social media ads, and mockups for travel merchandise, all tied together with a haunting yet elegant aesthetic. By leaning into Savannah’s gothic undertones, I was able to present a fresh angle that sets it apart from typical travel campaigns. This project shows how design can shift perception and capture interest through emotion-driven visuals.