Company Rebranding

For the Squeeze In project, I rebranded a local hot dog restaurant in Pennsylvania with a bold San Diego Padres-inspired color palette at the owner's request. The concept blends East Coast comfort food vibes with West Coast flavor, using rich browns, golds, and creams to give the brand a warm, nostalgic, yet sporty feel. The logo and design elements were crafted to be playful but clean, capturing the casual energy of a go-to neighborhood spot while standing out with unique color choices. From signage to packaging, the visuals are inviting and full of personality—just like the food. The goal was to create a brand identity that’s memorable, approachable, and true to the owner’s vision!