The NiteLight project was designed to raise environmental awareness through a clean, modern visual identity and campaign. I began by researching key environmental issues and identifying how design could communicate urgency while remaining approachable. The concept behind NiteLight centers on sustainability and the idea of "small actions creating big impact," symbolized by a single light in the dark. I developed a branding system that used dark backgrounds with soft, glowing accents to represent hope, energy conservation, and environmental change.
Typography was kept sleek and minimal, with carefully placed messaging that felt calm but powerful. I created a series of posters, social graphics, and mock packaging to promote the brand’s mission and encourage eco-conscious habits. Every design choice—from color palette to iconography—was made to evoke clarity, modernity, and environmental care. NiteLight showcases how thoughtful design can not only inform, but inspire action.
The NiteLight project was designed to raise environmental awareness through a clean, modern visual identity and campaign. I began by researching key environmental issues and identifying how design could communicate urgency while remaining approachable. The concept behind NiteLight centers on sustainability and the idea of "small actions creating big impact," symbolized by a single light in the dark. I developed a branding system that used dark backgrounds with soft, glowing accents to represent hope, energy conservation, and environmental change.
Typography was kept sleek and minimal, with carefully placed messaging that felt calm but powerful. I created a series of posters, social graphics, and mock packaging to promote the brand’s mission and encourage eco-conscious habits. Every design choice—from color palette to iconography—was made to evoke clarity, modernity, and environmental care. NiteLight showcases how thoughtful design can not only inform, but inspire action.
The NiteLight project was designed to raise environmental awareness through a clean, modern visual identity and campaign. I began by researching key environmental issues and identifying how design could communicate urgency while remaining approachable. The concept behind NiteLight centers on sustainability and the idea of "small actions creating big impact," symbolized by a single light in the dark. I developed a branding system that used dark backgrounds with soft, glowing accents to represent hope, energy conservation, and environmental change.
Typography was kept sleek and minimal, with carefully placed messaging that felt calm but powerful. I created a series of posters, social graphics, and mock packaging to promote the brand’s mission and encourage eco-conscious habits. Every design choice—from color palette to iconography—was made to evoke clarity, modernity, and environmental care. NiteLight showcases how thoughtful design can not only inform, but inspire action.