Company Rebranding

This project was a full rebranding of PJ Slot Cars, aimed at modernizing the company’s visual identity while honoring its legacy in the slot car racing community. I refreshed the logo to feel more dynamic and competitive, with bold typography and racing-inspired elements that reflect the high-energy nature of the brand. The color palette was updated to be sharper and more eye-catching, helping the brand stand out across digital platforms, merchandise, and packaging. From signage to social media assets, every design choice was made to elevate PJ Slot Cars into a more recognizable and professional presence. The goal was to capture both the excitement of racing and the nostalgic value long-time customers appreciate—all while positioning the brand for future growth.